
Tom Devine was born in New York City and moved to Los Angeles at the age of eleven. He began his career at Robert Miles Runyan & Associates, working on corporate communication and identity projects. His design work has received praise from clients and recognition from The Mead Annual Report Show, AR 100, Graphis, Print Casebook’s The Best in Annual Reports, et al.
Tom joined Getty Images in 1998, where he managed and supervised company photographers, creating photographic imagery used in traditional and digital media worldwide. In 2004 he joined biotechnology leader Amgen. As creative strategy manager he shaped and drove strategic creative direction for integrated communications across media, ensuring that creative solutions met business and communication objectives, brand standards, and regulatory requirements.
In addition to his practice work, Tom has been an instructor at Art Center College of Design and University of California, Los Angeles Extension. He is a member of AIGA.
Baker Brand Communications, Santa Monica, CA, 2007–2008
Design Director (contract assignment)
Amgen, Thousand Oaks, CA, 2004–2007
Creative Strategy Manager
Art Director/Designer
Freelance Design/Art Direction, Los Angeles, CA, 2000–2004
Getty Images, Los Angeles, CA, 1998–2000
Art Director/Editor
Baker Brand Communications, Santa Monica, CA, 1995–1998
Senior Designer/Supervisor
Project: Calm and Sense Brand Identity and Web Site 1
Role: Creative Direction, Art Direction, Design, Production, Strategy
Challenge: Create an identity and online presence for a store selling relaxation and stress relief products.
Solution: Established brand image and experience that communicates the message “reach relaxation through the five human senses.”
Agency: Tom Devine
Project: Arena Pharmaceutical 2007 Annual Report 1
Role: Art Direction, Design
Challenge: Communicate that long-term strategy, rather than short-term events, consistently delivers scientific innovation and business value.
Solution: Expressed innovation as linear, manageable, and collaborative, revealing the people and process that delivers novel and selective drug candidates.
Agency: Baker Brand Communications
Project: Amgen Clinical Study Identity—OBSERVE-5 (Observational Safety Surveillance Study Utilizing ENBREL to Treat Psoriasis) 1
Role: Creative Direction
Challenge: Create identity for FDA mandated, 5-year study designed to identify serious adverse events of ENBREL.
Solution: Illustrated the concept of inquiry, combining a magnifying glass with the study’s duration to convey the long-term search for knowledge.
Partner: Hornall Anderson
Project: 2007 Amgen Trade Show—ENBREL at American Academy of Dermatology (AAD) 1
Role: Creative Direction, Art Direction
Challenge: Raise dermatologists awareness of the burden of psoriasis, both its emotional and social impact on patients’ lives.
Solution: Created audio experience with patient voice relating personal burden of psoriasis narrative, emphasizing the message that doctors must “hear as well as see.”
Partner: Hornall Anderson, Access TCA
Project: Tom Devine Self-Promotion E-mail Series 1 2 3 4 5
Role: Creative Direction, Art Direction, Design, Production
Challenge: Promote freelance graphic design services.
Solution: Created interactive holiday greetings, achieving method for regular communications to existing and potential clients.
Agency: Tom Devine
“Tom has an impressive talent, keen intellect and rare ability to use both left and right sides of the brain to craft intelligent, creative solutions grounded in strategy and design excellence. Passionate, honest and dedicated, Tom demonstrates the highest level of personal and professional integrity. He does what he says he will do and never under delivers. His unwavering work ethic, clear point-of-view and desire to do the right thing for the project and end-user result in brilliant, nuanced solutions that address both anticipated and unanticipated needs in unexpected and highly effective ways. As a team member, he leads by example, inspiring the best work and raising the bar for all.”
Jeanne Boyes
Creative Director, Brand Strategy and Management
WellPoint, Inc.
“Tom is one of those rare individuals who can simultaneously reconcile strategic vision with creative execution while demonstrating a clear understanding of the business need. Tom possesses a passion for his work, and a dedication unmatched among his peers. He is an individual committed to identifying disciplined, creative and effective ways to do great work.”
Heidi Wright
Vice President, Account Supervisor
Cline Davis & Mann
“Tom is fair-minded, considerate of his vendors, and a precise communicator. He thinks creatively and strategically, inviting input and feedback along the way. I always feel valued when I work for him. When we collaborate, good things happen!”
Robin Wallace
Owner
Viewfinder
“Tom was a great mentor to me in my early career at Getty Images. Not only did he encourage and nurture my growth within the company, his constant professionalism, attention to detail and creativity with respect to his own work provided an excellent example of quality to aspire to.”
Courtney Adamson
Creative Planning Manager
Getty Images
“Time after time I was impressed by Tom’s ability to analyze a client’s communication challenge and present creative, impactful, effective solutions that would be within budget and schedule. I always felt he had a rare combination of skills: he could analyze, manage and execute with equal strength.”
Rocket White
Vice President, Business Development
Baker Brand Communications
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